e-flux video rental (EVR) is an ongoing work by Anton Vidokle and Julieta Aranda, comprising a free video rental, a public screening room, and a film and video archive that is constantly growing. This collection of over 850 works of film and video art has been assembled in collaboration with more than 400 artists, curators and critics.
In the 1960s and 70s, artists were drawn to working with video in part because it was cheap to use and easily reproduced and distributed. But video art has become increasingly assimilated to the precious-object economy of the art market. EVR is a poetic exploration of alternative processes of circulation and distribution, and it is structured to function like a typical video rental store, except that it operates for free. VHS tapes can be watched in the space, or, once a new member fills out a membership form and contract, they can be checked out and viewed at home. Originally presented at a storefront in New York, in 2004, EVR has traveled to art venues in Amsterdam, Frankfurt, Seoul, Paris, Istanbul, Canary Islands, Austin, Budapest, Boston, Antwerp, Berlin, Miami, Lyon, Lisbon and Cali.
Every time EVR opens in a new city, local artists, curators and writers are invited to serve as selectors, choosing artists whose work is added to the collection, and organize programs of screenings and discussions.
Friday, December 5th, 6 PM, in Cali – a screening program put together by Wilson Diaz, including works by Allora & Calzadilla, Santiago Sierra, Alicia Framis, Joe Villablanca, Andrea Schneemeier, John Bock and Gilbert & George.
41 Salòn Nacional de Artistas de Colombia
Instituto Departamental de Bellas Artes
Av 2 Norte No.7N-28